Welcome to hidden europe. We promise a fresh perspective on well trodden trails, and a cool look at undiscovered corners.

01

Good travel writing

Our brief is Europe wide, and we criss-cross the continent to bring our readers some of Europe’s very best travel writing. We approach every topic with passion, insight, conviction and authority.

02

Offbeat places

We invite you to look beyond the usual tourist trails — or, if you prefer, stay at home, take out an atlas and enjoy our enthusiasm for the offbeat, the eclectic and the everyday.

03

Value driven

hidden europe is a curated collection of words in print and online that has, over two decades, celebrated European
lives and landscapes as part of the publishers’ wider commitment to promote liberal values and mindsets.

#EscapeTheHype

hidden europe aims at discovering the exotic in the everyday. The places we feature are unhyped and unsung yet full of interest. If you want to understand Europe's rich cultural diversity, this is the site for you.

#SlowTravel

hidden europe attends as much to the journey as to the destination. We take the train to Belarus and the ferry to Iceland. And the prose is as unhurried as the journeys it describes.

#StayCurious

We feature genuinely out-of-the-way places. Where we touch down on somewhere more mainstream, the perspective on the place is unconventional. And we never present places merely as points of consumption.

Explore hidden europe

Click on the sketch-map below to search for articles relating to your favourite country (on some devices you will see a list of country names instead). Yet no map is perfect, and for countries not shown on the interactive map — and to explore topics, regions or place names — just use the search box below the map.

Explore (minimum of 3 letters)

Latest full-length
additions

We regularly make the full version of texts available that were published in hidden europe magazine.

On average we'll add one article every two weeks. Other articles are available as an excerpt on this website.

Latest and popular

We have published 70 issues of hidden europe travel magazine and over 500 issues of our electronic newsletter called Letter from Europe. Enjoy a selection of articles and blog posts below.

Magazine article

Branding Glenlivet

by hidden europe

Rarely has a beverage gained such a boost from a royal namecheck as when George IV arrived in Scotland and requested a glass of Glenlivet. At the time, the distillery at Glenlivet was an 'under-the-radar' affair operating outwith the law.

Magazine article

Flying the green flag: the gentle art of greenwashing

Many travel companies these days are keen to promote their green credentials. How much of it is mere tokenism and how far is the travel industry genuinely committed to tackling the climate crisis by promoting behavioural change? We explore the gentle art of greenwashing.

Blog post

A Fragment of Finland in Brazil

by hidden europe

When it was founded in 1929, the Finnish commune of Penedo in Brazil was full of idealism and hope. But with tough financial times in the late 1930s and thereafter, this one-time utopian experiment had to make compromises. Today, Penedo is a commercial hub that attracts tourists eager to catch a dose of Finland. Expect fake snow and Santa Claus.

Magazine article

A town in the Sicilian hills: Piana degli Albanesi

by Suzanne and Andrew Edwards

To the south of Palermo in Sicily lies the town of Piana degli Albanesi. The first thing to strike the casual visitor who passes the comune’s boundary line is the customary sign announcing the name of the settlement. Underneath the Italian are the words Hora e Arbëreshëvet with the diaereses hinting at altogether different origins. Susanne and Andrew Edwards investigate Sicily’s Albanian connections.

Magazine article

Frösön Island

by hidden europe

The island of Frösön in Lake Storsjön is the perfect retreat for walks and bike rides. We follow part of the traditional pilgrimage route over Frösön, passing the most northerly rune stone in the world.